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When a user first visits a web site through organic listing or by clicking a PPC ad, what first catches her or his attention will be the overall form of your website. In a case the consumer is accessing the site on a mobile device, its compatibility using the device is really a factor in deciding whether the consumer will remain on the website or abandon it midway.
Promotion and placement: People shop from E-commerce sites only simply because they sell services and products against a really affordable. Without discount, promotional coupons and freebies, an E-commerce website has little potential for success. Apart from promoting their goods, placing these with a focus on highlighting the core features along with views from different angles and product description can be important.